Product Concept

• CMI provides extensive research and in-depth analysis towards developing a solution that meets the needs of client's customers and senior stakeholders. CMI achieves this through extensive cost/benefit analysis and risk assessment ultimately towards a documented concept and successful business case.

Program Development

• CMI always starts with a highly detailed project plan and business requirements that assess the conditions that a campaign solution should meet in order to align with stakeholder needs. Detail ensures expectations are met, experience ensures our partners have the comfort of delivery to the highest standards.

Program Specification

• CMI prepare specifications for every programme prescribing the agreed details and timings of every element of the campaign including creation of collateral, scripting and wording, fulfilment and key stakeholder management.
• At the conclusion of the launch phase of any campaign CMI prepares a Post Implementation Review focusing not only on results and improvements but also cost efficiencies. CMI operate under a "Continual Process Improvement" model ensuring that processes and procedures are challenged and evolved over time in line with Best International Practices.

Channel Management

• CMI achieves successful channel management due to its extensive marketing experience enabling realistic and accurate performance setting. Our robust reporting captures results as they happen with performance assessed on a daily, weekly, monthly and annual basis and communicated to Key Stakeholders as and when they require it.

Multi-Dimensional Campaign Management

The CMI management model is applicable to a variety of CRM strategies:

• Sales campaigns aimed at

  - Maximising Take-up

  - Maximising Profit

  - Minimising Churn

• Retention programs
• Customer contact optimisation